This week on The Fly Fidelity Podcast, we're joined by Steve “Lucky” Luciano, a pivotal figure in the evolution of streetwear culture in Los Angeles. In part one of our intimate two-part conversation, Lucky unpacks the organic rise and recent revival of SUPERMAX HARDWARE—a brand forged in the raw energy of California’s street and prison subcultures, later adopted by hip-hop artists, skaters, and style purists worldwide. We also trace the ascent and global influence of JOKER BRAND, a cornerstone of West Coast streetwear that recently celebrated its 30th anniversary— a testament to its authenticity, resilience, and unbreakable ties to West Coast culture. What emerges is a conversation not just about fashion, but about identity, legacy, and the enduring influence of Soul Assassins!

Produced by: D. Lewis and L. Bailey for Fly Fidelity Media

Art direction: Mango Shark

About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.

Patreon: Support The Fly Fidelity Podcast by subscribing to our Patreon and unlock exclusive bonus content. Learn more at Patreon.com/FlyFidelity

Contact: luke.bailey@flyfidelity.co.uk